Do you use email marketing as part of your digital strategy? If your response was no, please change it right now.
Email marketing continues to be one of the most dependable and efficient ways to create leads, despite the numerous new and creative ways to sell to your target audience. You will be able to turn prospects into paying customers who genuinely value your brand if you have the correct approach in place.
Everything you need to know about email marketing is covered in this tutorial from the knowledgeable digital team at Bold x Collective, along with some top techniques that will help you create leads for your company.
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To start, you should always be careful not to purchase email lists. By doing this, you risk having prospects delete or put your content in their spam bins.
This also takes away the prospects' ability to opt in to emails of their own free will. This will have a negative impact on the brand-to-customer relationship and increase the number of email opt-outs. Not to add that it is forbidden!
You can go to the next phase of improving your email list by lead scoring once you have a carefully filtered list of prospects who were acquired organically through website traffic and membership signups. Using this strategy, you can determine which of your email recipients are opening them and which deserve additional attention.
Your brand will be able to achieve higher conversion rates and a bigger return on investment by creating this new, more focused list of prospects since your efforts will be concentrated in the right places.
It's time to draft the email now that you've organized an optimum list of potential customers. These are a few of my favorite email writing strategies that will make your message stand out in your prospect's inbox among the many others you might employ.
Create a humorous and fascinating subject line for the offer to pique your viewer's curiosity.
Main points and calls to action should always be above the fold.
Viewers appreciate it when you add a customized touch like adding your name and signing off.
Nobody loves reading too much content at once, so keep your email short and to the point.
The reader is more likely to pay attention if your offer, promotion, or primary announcement is in the subject line because it is direct and immediately prompts them to want to know more. For instance, when the subject line reads, "25% off the WHOLE site."
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This sentence introduces a reward that you'll get if you decide to do business with them, hence lowering their opportunity cost. This will cause "FOMO" to set in. Fear of losing out encourages readers to browse and buy from your website.
In addition to this tactic, it is advantageous to maintain the email's primary message and call to action so that readers may notice them right away. This indicates the information people see when they initially open and examine the email without having to scroll down.
Many people only read the text that appears above the fold in emails and don't open every email they get. If that text piques their interest enough, they will look for more information. The email's contents above the fold will hold your readers' interest now that you have their attention and will determine if they decide to become paying clients.
Nearly 57 percent of users' page-viewing time is spent above the fold, according to this study on users' scrolling and attention spans (information that is visible without scrolling).
They can take use of this information by making sure the most crucial information is presented above the fold.
Let's talk about the components you should add in your email content to make it effective now that you've determined where to place the most pertinent information. My own advice would be to include unique elements, such a personalized greeting and signature sign-off.
Since they are being addressed individually, a greeting that includes the contact's name can help capture their attention right away. Having a signature sign-off that demonstrates to the reader that there is a genuine person on the other end in addition to a personalized greeting raises the level of authenticity that is conveyed.
Customers will have more purchasing power the more affinity they develop for the brand. How do they establish a bond? with genuineness!
The last and most important piece of advice I have is to write clear and succinct emails. Nobody likes to read an email for any longer than necessary.
It's crucial to keep everything concise, aesthetically pleasing, and easy to read while summarizing information.
By doing this, you're enabling potential customers to get the information they require to continue the buying process. Therefore, don't overthink it—quality always beats quantity!
Here are some of Bold x Collective's preferred email marketing apps to get you started with email marketing:
- Privy
- Mailchimp
- Klaviyo
- spirited campaign
While you're at it, have a look at Bold x Collective's blog to learn how to start an email marketing campaign for your company. Need additional direction and help with your email marketing channels? Make contact with them to schedule a free consultation! If you're looking for one, you can also glance through our just-launched directory of the best email marketing companies in the USA and Canada.
