How to Include Video in Emails in 2022 with Video Email Marketing
Video content is becoming a crucial component of every marketing campaign. It's not surprising that 92 percent of marketers today employ video content to engage viewers and reach their target audience given that people frequently consume brief clips and videos. The popularity of social media is rising quickly, which has increased the availability of video content online.
Because of the pandemic, live streams have replaced other forms of communication, and 57 percent of marketers now incorporate them into their video marketing plans by using live videos on Facebook and Instagram.
Marketers want to incorporate movies in every way they can since they effectively raise click-through rates (CTR). Email advertising is no different.
What Are the Benefits of Video Email Marketing for Branding Campaigns?
Include videos in your newsletters and other emails by using video email marketing. By monitoring the likes, shares, views, and comments that your videos receive, you can determine how much engagement there is on your channel. Videos frequently score higher in search engine results than plain text because they attract more attention. This implies that you may use videos to sell your goods and services more effectively, get more visitors to your website, boost social media interaction, and more.
What Sorts of Emails Can Videos Be Embed in?
You can include movies in a variety of communications, including newsletters and instructional emails. You can use videos to advertise events, talk about discounts, introduce new releases, demonstrate tutorials using products from your business, and more. The key objective is to improve conversions; you don't have to include videos in every email.
Examples of emails where you can include videos are as follows:
- Emails that introduce brands
- emails for customer nurturing
- emails educating
- new product introductions
- announcements of events
According to a new study, the better your video is, the more individualized it is. To learn what interests your customers and what causes them to subscribe or unsubscribe, use data, analytics, and surveys.
5 Tips for Video Email Marketing
Pick the movies you want to embed.
You must choose what content to display from among the several email kinds available for your video campaign. This will then determine the kinds of videos to produce in order to boost CTR and maximize the return on investment (ROI) from your marketing approach. The email formats for video embedding that are described above will assist you in narrowing down your options.
It's crucial to avoid grouping all of these videos into one email or a series of newsletters because doing so will just confuse readers. It's not even necessary to include videos in every email. Start with a single email that contains a single video, then monitor traffic and recipient behavior. You may confidently design a campaign with these videos or include the other types if the CTR is strong and the audience is intrigued.
Don't forget to snap a screenshot that you can utilize in the message's video thumbnail.
Make sure your video can be shared.
Prevent unpleasant scenarios from occurring when your email receivers are unable to see the video attachment. You can't merely add a link, upload a video, or stream it from YouTube when it comes to email newsletters. It must be uploaded as a file. You must host your video in your company's services or through your content distribution network in order to accomplish that (CDN). Don't forget to factor in the price of hosting and streaming from various services!
Also take into account how to email huge files. For instance, Gmail only permits the sharing of files up to 25 MB in size, thus HD films must be used with caution. It could be necessary to utilize a unique converter to adjust the file size in order to send them without issues.
Include a few sentences about your video as another helpful suggestion. Introduce the clip to the audience with a succinct summary that outlines its important elements. If the network has issues or your client's gadget doesn't download photographs immediately, this will come in handy. You can still communicate your message if the video doesn't play.
Don't forget about your existing clients.
Talking about how to attract new clients is one thing, but what about the existing ones? It is simpler to persuade them to make additional purchases from you as they have already demonstrated their willingness to trust your brand once. They are more likely to sign up for a newsletter, follow you on social media, and keep watching your videos since they have already invested in your brand. It's a fantastic chance to boost revenues from current clients.
The path to encouraging customers to repurchase can occasionally be arduous and difficult. Utilizing analytics, you may identify their interests and entice them back with more interesting material. It might be a video clip on the kinds of products your buyer is interested in, a tutorial, or the introduction of a new product.
Put your own spin on it
Making any communication personal increases its value. You can create personalized movies with company names, watermarks, or CEO names if you just have a small number of clients. With personalisation, you may establish a strong bond between your business and potential customers.
Personalization, however, is more than just creating a sense of community through email marketing. Utilizing analytics tools is also beneficial. Consider paying attention to viewers who leave your films before the end and enquiring into their motivations. The ability to adjust your business processes and track progress with analytics allows you to go one step further than other products that only allow you to remind recipients to complete watching the video. Regarding receivers, these strategies provide them a sense of exclusivity and value within your organization. Overall, it means more views and clicks in addition to a better interaction with your users.
The top software solutions for swiftly editing videos are listed below. While some of the mentioned web services are free, some require a paid subscription:
- AVS Video
add captions to videos
A crucial but less evident tip. Make sure the deaf and hearing impaired can access your video material. Think about using video editing software when deciding how to add subtitles to your video. Subtitles can be quickly added using YouTube Studio, or you can upload them directly from the program by using a video editor or converter. It's not always possible to watch films with the sound on, for instance, at the office or on public transportation. For this reason, you need captions. Even when the sound is off, subtitles will make it easier for you to communicate your message.
People are now exposed to more brand sales outreach than ever before thanks to the growth of Instagram and other social networks. You must employ every available tactic in your never-ending quest for subscribers and CTRs to get more consumers to support your business. One of the most reliable marketing techniques is emailing, which you can manage using analytics and statistics. Videos also boost views, opens, and CTRs, which is why marketers work to use them as frequently as they can.
One of the best ways to boost sales and audience engagement in emails is through videos. You can exhibit any topic you want with them because they can be educational, entertaining, and engaging. They are additionally simple to embed in emails. However, to get the most out of videos, you must be aware of your objectives and ready to consider the demands of your viewers. You may get all the fundamental knowledge you require to begin your email marketing adventure in this post.